Facebook ad review delays can be incredibly frustrating, especially when you’re eager to launch your campaign. I’ve helped hundreds of advertisers navigate this exact situation, and I’ll share some proven solutions that work in 2025.
Why Your Facebook Ad is Stuck in Review
First, let’s understand what’s happening behind the scenes. Facebook’s review process, which typically takes about 24 hours, can sometimes get held up due to several factors. Think of it like waiting in a long security line at the airport – sometimes there’s just more traffic than usual.
1. Check Your Ad Content
The most common culprit I’ve seen is triggering Facebook’s sensitive content filters. For example, if you’re promoting weight loss products, using phrases like “quick fix” or “miracle solution” can automatically flag your ad for extended review. Instead, focus on benefit-driven language that doesn’t make extreme claims.
2. Verify Your Payment Method
Here’s something many advertisers overlook – your payment method might need updating. I recently worked with a client whose ad was stuck because their card had expired, but Facebook’s notification got lost in their spam folder. Take a quick moment to check your billing details.
3. Try the Cancel and Resubmit Method
This is my go-to trick when an ad has been in review for more than 48 hours: cancel the current ad and create a duplicate. I’ve seen this work countless times, especially if you make minor tweaks to the ad copy or creative.
4. Review Your Landing Page
Your destination URL matters more than you might think. Facebook’s crawlers check if your landing page works and matches your ad’s message. I always recommend ensuring your page loads quickly and contains clear, relevant content that aligns with your ad.
5. Check Account Standing
This is crucial – your overall account health affects review times. If you’ve had previous policy violations or your account is relatively new, reviews might take longer. Think of it like building credit – a good history means faster approvals.
What to Do While Waiting
While your ad is in review, use this time productively. I suggest:
– Preparing alternative ad variations
– Double-checking your targeting settings
– Reviewing your campaign objectives
– Having backup creatives ready
Remember, patience is key. Facebook’s review process in 2025 is more thorough than ever, focusing on user experience and ad quality. If your ad has been stuck for more than 72 hours, reaching out to Facebook support might be your best bet – they’ve become much more responsive lately.
Stay proactive and keep these solutions handy. In my experience, most stuck ads can be resolved using one of these methods. Have you tried any of these solutions before? I’d love to hear about your experiences with Facebook’s ad review process.
