Streaming fans in the USA often wonder about accessing ITVX, the UK’s popular streaming service that replaced ITV Hub back in late 2022. Let me break down everything you need to know about watching ITVX from across the pond.
Why ITVX Isn’t Directly Available in the USA
Just like the BBC iPlayer, ITVX is geo-restricted to the UK due to licensing agreements and broadcasting rights. When you try to access ITVX from America, you’ll hit a virtual wall – the service detects your US location and blocks access. It’s frustrating, I know, especially when you’re craving those excellent British dramas and reality shows.
Legal Ways to Watch ITVX Content in America
Many ITV shows eventually make their way to US streaming platforms through official channels. BritBox, which is partially owned by ITV, carries many ITV programs. As of 2025, you can find popular ITV content on:
– BritBox
– PBS Masterpiece
– Acorn TV
– AMC+
Using a VPN for ITVX Access
While I should mention that using a VPN to access ITVX technically violates their terms of service, many people do use them to watch UK content. If you choose this route, you’ll need:
– A reliable VPN with UK servers
– An ITVX account with a UK postcode
– A payment method that works with UK services
Alternative Options for British TV Fans
Instead of trying to access ITVX directly, I’d recommend exploring legal alternatives. BritBox is your best bet – it’s officially available in the US and offers a massive library of British content, including many ITV shows shortly after they air in the UK.
What You’re Not Missing
While ITVX has some great content, many of their most popular shows are available through other services in the US. For example, hits like “Love Island” and “Downton Abbey” have official US distribution channels. Sometimes you might have to wait a bit longer, but you’ll eventually get access to most major ITV productions.
Remember, streaming services and content availability change frequently. If there’s a specific show you’re looking for, I’d suggest checking JustWatch or similar services to find out where it’s legally streaming in the US. The landscape of international streaming is constantly evolving, and more content becomes available to US audiences every year.
